MORE TECH, MORE SPEC, MORE FUN - TRIUMPH UPDATES TRIDENT 660 FOR 2025

• Triumph updates award-winning Trident 660 for 2025

• More rider focused technology fitted as standard, including Optimised Cornering ABS, Triumph Shift Assist and Cruise Control

• Upgraded suspension for even more agility

• Bold new colours and graphics schemes

• Available in dealerships from December 2024

Triumph Motorcycles enhances its award-winning Trident 660 for 2025, fitting even more rider focused technology as standard, upgrading the suspension and introducing a choice of three bold new colours and graphic schemes.

As the only triple engine in the class, the Trident 660 delivers thrilling, exploitable performance, and its agile, confidence inspiring handling and updated retro-modern styling is now paired with best-in-class rider-focused technology. Underpinned by Triumph’s renowned premium build quality and component specification, the Trident 660 now offers riders an even more compelling package and remarkably low cost of ownership.

In response to customer demand, the Trident 660 now features a host of new equipment that is unprecedented in this class, with Optimised Cornering ABS and Traction Control, Triumph Shift Assist and cruise control all fitted as standard. The integrated TFT display and MyTriumph Bluetooth Connectivity system gives riders turn-by-turn navigation, calls and music control, and there are three rider modes, including a new Sport mode.

Triumph’s Chief Commercial Officer Paul Stroud said: “We first launched the Trident in 2020 with a unique combination of exhilarating triple performance and character, confidence inspiring handling and bold British styling. With its unrivalled overall cost of ownership on top, it proved popular with riders of all ages and experience levels, in markets across the world, and since its launch the Trident has won several major industry awards.

“The addition of this technology sets the bar for the category yet again. Building on the popularity of the bright, bold colour scheme of our special edition, the Trident Triple Tribute, we are introducing striking new colour schemes in Cosmic Yellow, Cobalt Blue, and Diablo Red, as well as the Jet Black. But the most important factor for our customers, of course, is that the Trident 660 makes every ride seriously fun.”

Triumph Motorcycles enhances its award-winning Trident 660 for 2025, fitting even more rider focused technology as standard, upgrading the suspension and introducing a choice of three bold new colours and graphic schemes.

As the only triple engine in the class, the Trident 660 delivers thrilling, exploitable performance, and its agile, confidence inspiring handling and updated retro-modern styling is now paired with best-in-class rider-focused technology. Underpinned by Triumph’s renowned premium build quality and component specification, the Trident 660 now offers riders an even more compelling package and remarkably low cost of ownership.

In response to customer demand, the Trident 660 now features a host of new equipment that is unprecedented in this class, with Optimised Cornering ABS and Traction Control, Triumph Shift Assist and cruise control all fitted as standard. The integrated TFT display and MyTriumph Bluetooth Connectivity system gives riders turn-by-turn navigation, calls and music control, and there are three rider modes, including a new Sport mode.

Triumph’s Chief Commercial Officer Paul Stroud said: “We first launched the Trident in 2020 with a unique combination of exhilarating triple performance and character, confidence inspiring handling and bold British styling. With its unrivalled overall cost of ownership on top, it proved popular with riders of all ages and experience levels, in markets across the world, and since its launch the Trident has won several major industry awards.

“The addition of this technology sets the bar for the category yet again. Building on the popularity of the bright, bold colour scheme of our special edition, the Trident Triple Tribute, we are introducing striking new colour schemes in Cosmic Yellow, Cobalt Blue, and Diablo Red, as well as the Jet Black. But the most important factor for our customers, of course, is that the Trident 660 makes every ride seriously fun.”

UNIQUE STYLING
The Trident’s unique retro-modern styling, and Triumph’s flawless attention to detail throughout, sets it apart from the pack. Its minimal lines and unmistakable muscular stance have been enhanced for 2025 with three bold new colour and graphics schemes. Cosmic Yellow, Cobalt Blue, and Diablo Red catch the eye, complemented by touches of Sapphire Black and striking diagonal white stripes. There is also a more subtle Jet Black colour scheme.  Other subtle updates include upgraded materials and finishes, including a new forged aluminum top yoke and forged aluminium brake pedal.

EASILY CUSTOMISABLE
With 45 Genuine Triumph Accessories to choose from, riders can add protection, comfort, styling, luggage and security to their Trident 660. From heated grips and scrolling indicators to enhance the everyday commute, to preparing for longer trips with a tail pack and tank bag and flyscreen, customers can use the Triumph Configurator to create their own style.

With an A2 restrictor kit available in European markets, the Trident 660 can be restricted to meet the requirements of the A2 category licence for younger and new riders. When the owner progresses to a full A licence, the dealer can restore full power, ready for the next stage of the rider’s journey.

ON THE ROAD
The Trident 660 offers a best-in-class low cost of ownership. The high build quality and use of only premium materials means service intervals are every 10,000 miles, and owners get the added reassurance of a global two-year, unlimited mileage warranty and excellent residuals when the time comes to trade-in.

The Trident 660 will be available from £7,895 OTR. Bikes will be arriving in dealerships from December 2024.